Privacy Policy & Cookie Notice

Privacy Policy & Cookie Notice

Last updated: June 18, 2025

Welcome to eu.simply-bread.co, operated by Simply Bread Co. Europe SRL, located at Avenue Pré Aily 24, 4031 Angleur, Belgium (VAT: BE1004654239).

This policy explains how we collect, use, and protect your personal data, and how we use cookies on our website.

1. Data We Collect

We may collect the following data, either directly or via third-party tools (e.g., HubSpot, Shopify, Google Analytics):

  • Identification data: name, email, phone number, company

  • Browsing data: IP address, browser type, pages visited

  • Order-related data: products purchased, shipping address, billing details

  • Communication data: messages sent via contact forms or email

2. Purpose of Data Processing

We process your data for the following purposes:

  • To manage orders and deliveries

  • To respond to your inquiries

  • To send marketing communications (if consented)

  • To improve our website and user experience

  • To meet legal obligations (invoicing, warranties, etc.)

3. Legal Basis

Data processing is based on:

  • Performance of a contract (orders, customer support)

  • Your consent (newsletters, non-essential cookies)

  • Our legitimate interest (website improvement, analytics)

  • Legal obligations (accounting, warranties)

4. Cookies

When you visit our website, cookies may be installed on your device:

Cookie Type Purpose Duration
Essential cookies Site functionality (Shopify) Session to 1 year
Analytics cookies Audience measurement (Google Analytics) Up to 13 months
Marketing cookies Personalization and retargeting (Meta, HubSpot) 3–13 months

You can manage your cookie preferences at any time via the banner shown on your first visit.

5. Data Recipients

Your data may be shared with trusted service providers (e.g., hosting, CRM, logistics), all under contract and bound by confidentiality.

We do not sell your personal data to third parties.

6. Data Retention

Data Type Retention Period
Customer data 5 years from last order
Marketing data Until consent is withdrawn
Browsing data Maximum of 13 months

7. Your Rights

Under the GDPR, you have the right to:

  • Access, correct, or delete your personal data

  • Restrict or object to processing

  • Data portability

  • Withdraw your consent at any time

  • Lodge a complaint with the Belgian Data Protection Authority: https://www.dataprotectionauthority.be

8. Data Transfers Outside the EU

Some data may be processed outside the EU (e.g., in the U.S. via HubSpot or Google), but always with appropriate safeguards (e.g., standard contractual clauses, Privacy Framework compliance).

9. Data Security

We implement technical and organizational measures to secure your data (secure hosting, restricted access, encryption, etc.).

10. Contact Us

To exercise your rights or for any questions regarding this policy, contact:

Simply Bread Co. Europe SRL
Avenue Pré Aily 24, 4031 Angleur, Belgium
📧 info@simply-bread.co